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Taste-Making Sales

Food & Beverage Sales Experts

Sales professionals for food service, CPG, and beverage companies.

Industry Stats
180+
F&B Sales Pros
$8.5M
Avg. Annual Revenue
2,500+
Accounts Managed
94%
Quota Hit Rate
CPG
Beverages
Food Service
Retail/Grocery
DTC Brands
Organic/Natural

Why Food & Beverage Companies Choose LeadNod

Route-to-Market Expertise

Our reps know the difference between DSD, broker networks, and retail direct. They understand distribution strategy cold...

Retail Buyer Relationships

From category managers to buyers, our sales pros have existing relationships that accelerate your retail placement.

Trade Marketing Savvy

Promotional planning, slotting fees, and trade spend optimization—our reps maximize your retail investment.

From Recipe to Results

Three steps to building your dream sales team

Prep

Share your target channels, territories, and the sales profile you need.

Mix

We match you with F&B sales pros who fit your brand and goals.

Serve

Your new hire drives revenue while you focus on growing your brand.

F&B Sales Challenges We Solve

Retail Door Access

Getting meetings with buyers is hard. Our reps have established relationships with major retail chai...

Trade Spend ROI

Trade marketing is expensive. Our reps optimize promotional spend and negotiate better slotting term...

Velocity Building

Placement is just the start. Our reps drive velocity through demos, promotions, and retail execution...

Avg. Revenue Lift
+42%

Clients see an average 42% revenue increase within the first year of placement.

Trusted by 120+ F&B brands

Sales Channels We Cover

Full coverage across the food & beverage landscape

Grocery & Mass Retail

Kroger, Walmart, Target, Costco, and regional chains

Natural & Specialty

Whole Foods, Sprouts, Natural Grocers, independent stores

Convenience & Gas

7-Eleven, Circle K, Wawa, and fuel retail

Food Service

Restaurants, hotels, schools, and institutional accounts

Club & Warehouse

Costco, Sam's Club, BJ's, and wholesale clubs

E-Commerce & DTC

Amazon, Thrive, brand websites, and subscription

"We were struggling to break into Whole Foods and Sprouts. The sales rep LeadNod placed had existing relationships with both buyers. We got authorized in 6 months instead of the 18+ months we were expecting."

SL
Sarah Lopez
Founder & CEO, GoodBites Snacks

Frequently Asked Questions

Everything you need to know about hiring F&B sales professionals

Yes, we match based on channel expertise. Whether you need grocery, natural, convenience, food service, or e-commerce experience, we have reps with direct relationships and proven track records in each channel.
Absolutely. We have reps who specialize in regional markets as well as those with national account experience. Many emerging brands start regional and expand—we can support both phases.
Our reps understand the broker/distributor ecosystem. Whether you need someone to manage existing broker relationships or build a DSD strategy, we have candidates with that experience.
We have reps experienced in selling to restaurants, hotels, schools, hospitals, and other institutional buyers. They understand the longer sales cycles and volume commitments involved.
Fresh Talent Awaits

Ready to Scale Your F&B Sales?

Connect with sales professionals who know your channels, build retailer relationships, and drive velocity.